Understanding user behaviour can help companies and organisations improve customer engagement, sales conversions, and customer service. On the other hand, not understanding user behaviour can result in lost customers and missed opportunities. So what is user behaviour, how does it affect your business, and how can you use it to improve your marketing efforts?

Cloud computing has become a mainstream technology, and it's now easier to get started with the cloud than ever before. However, while the benefits of the cloud are undeniable, there are still challenges that you will have to face when using cloud services. One of these challenges is how difficult it can be to monitor an app or infrastructure. Cloud computing is a complex environment, so monitoring everything in it is challenging.

Rapid digital transformation has taken shape in recent years, with a heavy focus on cloud usage. Many firms are shifting workloads to the cloud, upgrading legacy technology, and restructuring business concepts and workflows to reap the countless benefits of becoming a digitally transformed enterprise. However, these adjustments are not without their obstacles. Cloud technology is as technical as it is valuable to a company's commercial objectives.

In the current world, observability is something that no one should ignore. This is because of the ever-increasing services and technologies required by modern enterprises. Observability is about monitoring, logging, tracing, debugging, and profiling similar systems. When you don't monitor your applications, you can't know whether they are working correctly. A well-designed app or system should have the right observability from its development stage.

The customer experience within mobile apps has become mission-critical. Today's consumers have come to expect rich, robust functionality in their mobile applications; with over 2.1 million apps available to Android users and nearly 2 million apps up for download in Apple's app store, mobile phone users have plenty of options when it comes to the applications they download.