Drinking Our Own Champagne: IT Automation Meets Marketing Automation
Operations management—whether IT, business, sales, marketing, etc.—has four essential main objectives: And in any industry, those objectives are driven by the most important goal, which is to generate revenue for the organization. While every single task or implementation may not directly impact revenue, the outcome of small improvements over time can be substantial. After a Google search for motivational quotes, I stumbled on James Clear’s “power of tiny gains” concept.