In 2021, Google introduced Core Web Vitals, three criteria to measure if a website is fast, stable, and responsive enough to give visitors a good digital experience. These factor into search ranking and have a powerful influence on customer behavior. But while Google has been urging the web performance community to get on board for more than two years, many are still falling short. We pulled data from the Chrome User Experience Report to conduct our own Core Web Vitals analysis, finding that even some of the largest e-commerce brands aren't passing these thresholds.
What are Core Web Vitals, and why should you care? Let's power through the essentials of CWV, CX and their impact on $$$. This is written with the busy software executive in mind - so we're sticking to a clear, big-picture view of metrics, user experience and revenue. Chances are, if you've heard about Core Web Vitals (CWV), it's been in the form of a stick: something Google is enforcing that can hurt your search engine visibility. We're here to go over the carrot - a quick explainer of Core Web Vitals, and how they can help you connect with customers and drive lasting innovation.
Errors are an inevitable part of building software. But while you can't eradicate them, you can definitely mitigate them. If you don't measure, track or resolve errors, you're ignoring a loss in revenue. It's time to pay attention to how much software errors are costing your company and take action, catching them early with methods like smarter testing and crash reporting. Using a few industry averages, you can put a number to the real cost of software errors in your company and start to plug cash leaks like wasted developer time and lost customers.
