Today's data and log analytics solutions are centered on the volume of data ingested. But as businesses continue to grow, the applications at the heart of that growth continue to increase in complexity. With modern applications, attempting to scale investments in observability and security by log volume isn’t possible, until now. Sumo Logic's VP of Product Marketing, Michael Cucchi, talks about some of the cost barriers associated with managing log analytics and the top four reasons to consider a modern unlimited ingest pricing model as part of your log management strategy.