Customer experience (CX) is becoming an increasingly strategic part of any company’s brand as businesses become more customer-centric. And thanks to technologies that give customers more options than ever, right at their fingertips, consumers expect a flawless CX, anytime and anywhere, regardless of medium. In other words, customer retention and satisfaction is intertwined with CX.

One of the great things about being in the telecom industry is the constant innovation that occurs. For example, Microsoft just announced an exciting new offering for telecom service providers, Operator Connect Accelerator, aimed at helping them get the most out of their Teams investments. Operator Connect is Microsoft’s managed service for connecting Teams and telephony services.

There’s little doubt that a lot has changed when it comes to network design, specification and build. The seemingly simple goal of carrying traffic from point A to point B might remain, but these days it comes with a long list of options and alternatives to cover a wide range of network architectures, content providers and service types, all of which might have different requirements for bandwidth, latency, and availability.

I am excited about the upcoming Optical Fiber & Communications (OFC 2022) Conference in San Diego for several reasons. Not only will it be the first in-person conference that I have attended in more than two years due to the pandemic, but the thing that I am most excited about is the fact that Ribbon will be showcasing our new IP Wave offering at the show.