Amperity required an observability partner to facilitate their transition into the modern engineering era as their previous tooling struggled to support their growth strategy. When customer data is scattered everywhere, how do you put the pieces together to get an accurate customer 360° view? That’s the power of Amperity’s customer data platform (CDP), and the company has been driving customer data innovation for nearly a decade.

In my February 2024 piece The Cost Crisis in Observability Tooling, I explained why the cost of tools built atop the three pillars of metrics, logs, and traces—observability 1.0 tooling—is not only soaring at a rate many times higher than your traffic increases, but has also become radically disconnected from the value those tools can deliver. Too often, as costs go up, the value you derive from these tools declines.

Over the past five years, software and systems have become increasingly complex and challenging for teams to understand. A challenging macroeconomic environment, the rise of generative AI, and further advancements in cloud computing compound the problems faced by many organizations. Simply understanding what’s broken is difficult enough, but trying to do so while balancing the need to constantly innovate and ship makes the problem worse.

We recently introduced relational fields, a new feature that allows you to query spans based on their relationship to each other within a trace. You can now query for spans where its root span, direct parent span, or any other single span in the trace has certain attributes. We currently support the following three prefixes: root. - Identifies the root span within a trace. To find a match, any additional root. filters in your query will search through fields only in the specified root. span.

Fender faced challenges with log analysis, finding it slow and complex to navigate, leading to inefficient troubleshooting and a need for a more user-friendly and modern observability solution. Synonymous with all things rock n’ roll, Fender is the world’s leading guitar manufacturer. To enhance the customer experience, Fender launched their digital apps in 2016 (Fender Tune and Fender Tone) and 2017 (Fender Play) to empower customers in starting and advancing their guitar playing skills.

Today, we're announcing the early access program of Honeycomb for Frontend Observability. Honeycomb for Frontend Observability gives teams the ability to quickly identify opportunities for optimization within their web app. This starts with better OpenTelemetry instrumentation, available as an NPM package, that lets you instrument and collect attribution data on Core Web Vitals in under an hour.