“Culture trumps strategy,” say most leadership coaches. “Culture eats strategy for lunch.” As a CX leader, you may agree, but do your support agents feel the same? Delivering a top-notch customer experience means support agents must be inspired by your company’s intended culture and get collaboration, empowerment, and meaning. In this session, Tiffany Apczynski, VP of Social Impact and Public Policy at Zendesk, explains how to break free from the call center of yesterday and shows you the three tactical things you can implement immediately. You’ll learn tips and tricks for creating a contact center culture for today and the future.