Optimizing Facebook Campaigns with R

Optimizing Facebook Campaigns with R

Published Mar 9, 2016

Facebook made its Marketing and Ads API generally available in 2015, empowering developers to manage and potentially optimize marketing actions in a programmatic and automated way. CARD.com released an open-source R package to interact with this API and facilitate rapid development around data-driven ad management.

This talk will feature hands-on examples and a complete case study, including:

  • Authenticating with the Facebook API.
  • Creating and defining a new custom audience and target specs.
  • Starting a new campaign, ad set, and ad group with multiple creatives for A/B testing.
  • Analyzing the results of an ad.

Go to website