How to dive into behavioral analysis by grouping your users via cohorts
A cohort is a group of users that share certain event together for a certain period of time (for example: users who make payment for the first time in the last 30 days, or added 7 friends in the last week). In other words, a cohort is a group of people with similar behavioural characteristics.
Cohorts let you group your users based on their actions, such as who performed add to cart event in the last 7 days but didn’t perform checkout event.
List of users who belong in a cohort is automatically kept up-to-date, and you can segment funnels, retention, user profiles, flows and drill data based on cohorts you create.