In order to continuously improve your Ruby application, you need to understand everything your code touches. That means visibility into how your frontend responds to the database queries that are central to your Ruby application. Sentry’s new Ruby SDK collects and monitors the data surrounding your traces, logs, and key metrics. With it, you now have the context to connect backend issues to frontend performance.

Minimize human error, combine disparate marketing data and have a true conversation about marketing campaign effectiveness.

We now support more popular enterprise data sources, including IBM db2, Oracle RAC and SAP HANA.

Pre-owned vehicle ecommerce business replicates MySQL data, saves six engineers over four months of manual work & improves data reliability for analytics teams.

Growth marketers are responsible for attracting sales leads to fuel their company’s business. There are many tactics for recruiting prospects including: paid media, organic media, events, content marketing and more. These efforts drive awareness and start prospects down the sales conversion funnel. Growth marketers deploy outreach and lead generation efforts spread across dozens if not hundreds of channels.

The acronym “ETL” is often used to refer to data integration; the activities required to support analytics. The precise order in which those activities are performed can vary. In this piece, we will describe two major conceptual approaches to data integration, ETL and ELT.

One of the most effective marketing strategies is to send emails based on the behavior of the recipient. By triggering on how your customers interact with your product, you’re able to share content that’s actually aligned with what they’re doing and thus more likely to resonate. By using automated email workflows it’s possible to share über-relevant content at scale with large cohorts of customers.

Real-world success stories illustrate the benefits of a modern data stack, from lower engineering costs to greater data literacy.