When an innovative product hits the market, it does not take long for the market to become overrun with similar offerings. Consumer technology products are a great example of this phenomenon. Soon after Apple released its AirPods wireless headphones, a number of lookalike offerings, even in Apple’s signature white color, flooded the market. For the consumer, this is good and bad. On the positive side, now there are more choices available, probably at different (and more affordable) price points.