Yellowfin

2003
Melbourne, Australia
May 23, 2019   |  By Glen Rabie
The biggest takeaway from Gartner’s Magic Quadrant (the MQ) this year for me is that organizations, analysts, and vendors now realize that analytics is not linear. While many businesses are looking to artificial intelligence and augmented analytics, these don’t replace other types of analytics. There’s very little point in delivering sophisticated advanced automated analytics if you haven’t got your ‘bread and butter’ reporting and governance working.
May 20, 2019   |  By Ivan Seow
In the previous blog, we initially discussed how Yellowfin Signals discovered a surprising website traffic spike hidden in our Google Analytics data. So how did we set up Signals? And did we learn anything along the way? Read on below for our learnings and suggested best practice (this is going to be a deep dive, so grab a coffee and enjoy!)
May 16, 2019   |  By Laura Sutton
The introduction of AI, automation and data storytelling to the world of analytics has not only had an immediate impact on the end users of analytics but also the people that work in the field. While many analysts may fear they will be replaced by automation and AI, CEO of Yellowfin, Glen Rabie, believes that the role of the data analyst will increase in significance to the business and breadth of skills required.
May 16, 2019   |  By Glen Rabie
So much of our decision making is made based on firmly held beliefs and stories we have absorbed in our lifetimes. Generally referred to as type one thinking – this is fast, emotional and generally unconscious. It is a type of thinking that is very useful for making day to day decisions like what to wear, what to have for lunch or how to get to work. However, this type of thinking is inherently flawed and full of bias.
May 16, 2019   |  By Glen Rabie
Lots of organizations use Google Analytics and Google Insights to monitor the effectiveness of their digital marketing. While it looks appealing, some of the information it delivers is almost meaningless. It’s so complicated that it doesn’t help you understand what’s happening in your business.
Oct 14, 2018   |  By Yellowfin
You rely on data to make your strategic business decisions. So you need to be certain that the data is accurate. You need to make sure that you have consist and trustworthy data from input to insight.
May 22, 2019   |  By Yellowfin BI
The biggest takeaway from Gartner’s Magic Quadrant is that organizations need Mode One, Mode Two and Mode Three analytics. There’s very little point in delivering highly sophisticated advanced automated analytics if you haven’t got your ‘bread and butter’ reporting and governance working.
May 19, 2019   |  By Yellowfin BI
Yellowfin Signals automatically discovers and sends alerts about critical changes in the business, as they occur. Here's a quick step-by-step guide on how we deployed Yellowfin Signals on our Google Analytics data.
May 15, 2019   |  By Yellowfin BI
Lots of organizations use Google Analytics and Google Insights to monitor the effectiveness of their digital marketing, but the information it delivers is almost meaningless. If you want to discover changes as they happen or be able to react to changes that you’re making to your website or digital campaigns you should apply Signals to Google Analytics.
May 8, 2019   |  By Yellowfin BI
Embedding analytics into applications is a great opportunity for software vendors to create an enormous amount of value for their customers and their own business. To do this well, you can partner with an analytics vendor, but there are three things to look out for if you do.
Apr 24, 2019   |  By Yellowfin BI
As an Australian company, Yellowfin decided to pursue a regional growth strategy early on. While it wasn't easy, we learnt three important lessons along the way.