Santa Cruz, CA, USA
Aug 19, 2019   |  By Greg Burton
At onPeak, we manage hotel negotiation and reservation processes for clients that organize meetings, trade shows, and large conferences. We are focused on providing excellent hotel booking experiences for our attendees. To do this, we needed a solution that gave everyone in the company access to accurate data. We implemented Looker as our company-wide data solution in 2017.
Aug 19, 2019   |  By Jill Hardy
Today I’m going to describe five principles that will help you create dashboards that serve the people that count, rather than just serving up data. A clear dashboard that focuses on a central theme speaks for itself. You’ll spend less time explaining the dashboard, and data-driven decisions can be made more easily because the right information is readily accessible. Sounds like a solid way to work, doesn’t it? Well then, let’s get started.
Aug 15, 2019   |  By Dan LeBlanc
Click attribution is a way to determine what sources or campaigns are driving the most results for online companies. Many people like click attribution because it is trackable back to its site, email, or source, and click-through links can be programmed to include several attributes. Click attribution also allows people to see the relative performance of different messages, executions, or marketing techniques. Plus, it is a strong signal of intent or interest.
Aug 15, 2019   |  By Jill Hardy
In this post, I’m going to show you three API tools to make an interface that will wow your customers—while also being fun to use. I probably don’t need to tell you that great user experience can dramatically grow your business and solidify your position as a trustworthy brand. In fact, according to this Forrester study1, implementing a better user experience has the potential to raise conversion rates by 400%. That’s an inspirational metric.
Aug 14, 2019   |  By Josh Temple
“Wait, why does a bakery need a data engineer?” I get that a lot. I’m a data team of one at Milk Bar, the popular dessert brand by chef Christina Tosi, of Chef’s Table and MasterChef fame. In addition to sampling literally every cake, cookie, or truffle that our R&D team sends over to our office, I’m responsible for wrangling information across our omni-channel business.
Sep 16, 2018   |  By Looker
The practice of data visualization helps us communicate a complex dataset in a simple and powerful way. Visualizations bring us understanding quickly and compel us to take action in ways that static numbers on a report can never provide on their own. They compel us to take action in ways that static numbers on a report can never provide on their own.
Sep 1, 2018   |  By Looker
As the technology around data collection, storage and reporting continues to get cheaper and more efficient, the value in your business data grows. When analytics are applied to an organization’s decision making process, it has the potential to unlock massive value and improve both the top and bottom lines.
Aug 1, 2018   |  By Looker
With Looker, analysts can easily perform ad-hoc analysis on their AWS event data without the need to set-up a dedicated data warehouse, or purchase a dedicated application. Use Looker to monitor and be notified when errors or suspicious activity occurs anywhere across your AWS services, then drill down to easily identify the root cause.
Jul 1, 2018   |  By Looker
Built in conjunction with experts from Amazon Web Services, Looker’s pre-built data models and dashboards give analysts a full suite of tools to understand and optimize Redshift performance and ETL cycles.
Jun 1, 2018   |  By Looker
Gain instant insight into costs associated with your AWS usage with Looker’s AWS Optimization Suite. The Looker data platform makes it easy to natively access your AWS Cost and Usage reports right from S3 and instantly convert them into intuitive and interactive dashboards.
Aug 21, 2019   |  By Looker
For truly data-driven companies, data is part of the very fabric of your business – woven into every moment of every day. What if this whole time you were looking at the wrong metrics? And making business decisions off of them? Stop letting your company rely on vanity metrics and start making better-informed decisions with actionable metrics.
Jun 25, 2019   |  By Looker
What’s the point of having good data if you don’t have access to it or use the data in the right way? The world of marketing has changed drastically in the last several years. Marketing has evolved from an art to a science with data being the central source of our decision making. As marketers, we are now being held more accountable to anything from lead goals to operational efficiencies, and even revenue.
Jun 15, 2019   |  By Looker
In the age of big data, visualization is one of the most powerful tools in your arsenal. Visualizations enable you to understand vast amounts of data quickly and to identify new patterns and relationships that might not otherwise be evident.
May 31, 2019   |  By Looker
We’ve only started to scratch the surface of what companies can achieve with data. While businesses today are collecting and analyzing more data than ever before, research shows that many decision-makers still don’t feel they’re able to access insights and take data-driven actions. Traditional BI dashboards and reporting isn’t enough.
May 30, 2019   |  By Looker
One year on, and the General Data Protection Regulation (GDPR) - one of the most comprehensive reforms to data regulation in recent times - continues to impact how companies approach their strategies for external data protections and internal data access and usage.