Sep 16, 2018

The power of your brightest minds unified by the clearest view of your data. Experience the power of Looker where smarter decisions lead to stronger results.

Looker is a complete data platform that offers data analytics and business insights to every department, and easily integrates into applications to deliver data directly into the decision-making process. Over 1,600 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Spotify, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures.

Looker is a single source of truth for all:

  • One platform: Data experiences to meet every department's need. Give everyone a unified view of what is happening.
  • Quick time-to-value: Get running in just a few days using pre-built applications and blocks to speed up custom work.
  • Smarter operating: Engaging data visualizations pushed into your workflow at exactly the moment you need them.

Business intelligence, big data analytics, or a 360° view of your customers. Whatever you need, Looker can help.

Sep 12, 2018   |  By Caitlin McCarrick
Analyzing offline marketing activities is crucial to understanding the return on investment (ROI) and impact of these tactics. In particular, offline events like trade shows and road shows are notoriously difficult to track, measure, and calculate ROI.
Aug 30, 2018   |  By Lissa Daniels
Over the last few years I have really come to appreciate the value of data for driving and aligning what marketing does within an organization. In the past, I would use data to let me know what I needed to do to improve my tactical efforts and show other people whether or not something was successful.
Aug 6, 2018   |  By Denise Duffy
Competition as an eCommerce or marketplaces business is fierce. Consumer expectations increase a little with every new website or app that launches: more options, the ability to customize, lower pricing, and seamlessly speedy service.
Jul 25, 2018   |  By Looker
Santa Cruz, CA – July 25, 2018 – Looker, a leading data platform company, today announced an integration with Google Cloud BigQuery ML (BQML) that accelerates the time-to-value of data science workflows and allows business users to operationalize insights with interactive predictive metrics.
Jul 25, 2018   |  By Ken Cunanan
At Google Cloud Next ‘18 today, Google took a step toward more accessible machine learning with the announcement of a new feature for Google BigQuery called BigQuery Machine Learning (BQML).
Sep 16, 2018   |  By Looker
The practice of data visualization helps us communicate a complex dataset in a simple and powerful way. Visualizations bring us understanding quickly and compel us to take action in ways that static numbers on a report can never provide on their own. They compel us to take action in ways that static numbers on a report can never provide on their own.
Sep 1, 2018   |  By Looker
As the technology around data collection, storage and reporting continues to get cheaper and more efficient, the value in your business data grows. When analytics are applied to an organization’s decision making process, it has the potential to unlock massive value and improve both the top and bottom lines.
Aug 1, 2018   |  By Looker
With Looker, analysts can easily perform ad-hoc analysis on their AWS event data without the need to set-up a dedicated data warehouse, or purchase a dedicated application. Use Looker to monitor and be notified when errors or suspicious activity occurs anywhere across your AWS services, then drill down to easily identify the root cause.
Jul 1, 2018   |  By Looker
Built in conjunction with experts from Amazon Web Services, Looker’s pre-built data models and dashboards give analysts a full suite of tools to understand and optimize Redshift performance and ETL cycles.
Jun 1, 2018   |  By Looker
Gain instant insight into costs associated with your AWS usage with Looker’s AWS Optimization Suite. The Looker data platform makes it easy to natively access your AWS Cost and Usage reports right from S3 and instantly convert them into intuitive and interactive dashboards.
Sep 14, 2018   |  By Looker
Check out this webinar to hear Travelport Digital, a leading mobile technology provider, discuss the decision to embark on an embedded analytics project and the ROI they’ve seen from providing customers with robust self-service analytics.
Sep 13, 2018   |  By Looker
Payer and provider success with value-based care depends on accurate data, analytics, and reporting to deliver the right information at the right time to the right recipient. However, the lack of standardization across payers is further complicated by a lack of standardization across EHR vendor systems and quality measures for the healthcare industry overall.
Aug 23, 2018   |  By Looker
You've got big marketing goals and it's important to pick the technologies that can help you achieve them. The number of products on the market today is staggering. CRM and marketing automation products are key, but what about everything else? From social media tools to webinar platforms to dynamic website personalization — there is a product for everything.
Aug 20, 2018   |  By Looker
Marcell Babai, Senior Sales Engineer at Looker, takes us through the process of running a machine learning workflow using Looker and BigQuery's new Machine Learning functionality. It shows how data analysts can predict metrics like customer churn or conversion using logistic and binary regression models.
Jul 16, 2018   |  By Looker
The ability to quickly act on information to solve problems or create value has long been the goal of many businesses. However, it wasn't until recently when new technologies emerged that the speed and scalability requirements of real-time analytics could be addressed both technically and cost-effectively by organizations on a larger scale.