Sep 30, 2019 | By Dale McGeorge
Google’s Data Studio has been gaining popularity ever since it was introduced into Beta back in 2016. It’s flexibility for custom integrations through writing a Community Connector, Google Sheet or BigQuery Database gives you a lot of choice for putting multiple sources of data into one report.
Sep 17, 2019 | By Dale McGeorge
Businesses are collecting massive amounts of data as a part of their analytics pipeline. Most of the time, this data is filtered by a computer and presented in a way that a human interprets, through the analytics dashboard. That's a fantastic resource, and has no doubt been of great value to you in business decisions. However, restricting the interpretation of all that data that you've mined to humans leaves a lot of potential insights on the table.
Sep 4, 2019 | By Dale McGeorge
Ever stopped to think how accurate your data is? If you are making business decisions on data, it's obvious that you will want that data to be correct. With businesses losing an estimated $100 of revenue for each dirty record, data collection and accuracy becomes increasingly important to business success.
Aug 7, 2019 | By Dale McGeorge
Machine learning is a branch of Artificial Intelligence that makes it possible for systems to learn without being programmed. Applying this technology to real world Marketing is often misunderstood and is within your reach.