Cambridge, MA, USA
Jun 2, 2020   |  By Jessica Malnik
What’s the difference between Sessions, Users, and Pageviews in Google Analytics? Here, we share the best ways for tracking and visualizing the metrics.
May 28, 2020   |  By Elise Dopson
Here’s everything you need to know for using UTM parameters and Google Analytics to track website, content, and campaign performance according to 50+ pros.
May 27, 2020   |  By Jessica Malnik
How do you run an agency during extreme uncertainty? Nearly 60 agency professionals share how they are currently managing their businesses and helping clients.
May 20, 2020   |  By Jessica Malnik
What’s the difference between KPIs and OKRs? How can you leverage both to improve performance? 30+ professionals share their experiences.
May 12, 2020   |  By Elise Dopson
You can track custom conversions in Google Analytics including leads, email sign-ups, sales. So, which are the most important? 40 marketers weigh in.
Apr 1, 2020   |  By Databox
Databox is a decision-making platform built to help you track performance, discover insights and understand what's going on with your business. It connects your cloud services, spreadsheets, databases and custom integrations to organize all of your business KPIs in one place. Databox will deliver your metrics via mobile, browser, big screen, Apple Watch®, and even Slack.
Dec 11, 2018   |  By Databox
Chris Kappen, VP of Operations at Epicosity, joins the Agency Spotlight to share how their agency's client reporting process, as well as their ability to surface and act on the right performance insights, has changed since implementing Databox.
Nov 28, 2018   |  By Databox
Ryan Shelley of SMA Marketing shares how using Databox has transformed the way both clients and employees access and interpret performance data.
Oct 25, 2018   |  By Databox
Account managers at Synx used to handle 5 accounts at once. Now, they can handle 12. Learn how Charles McKay set up processes that allowed his agency team to double their productivity.
Oct 24, 2018   |  By Databox
Keith Moehring shares how his agency has used automated dashboards to set and hit marketing goals for clients.