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Jan 14, 2021   |  By Bala Kasiviswanathan
Our “State of the API Economy 2021” report confirms that though digital transformation has been among enterprises’ top business imperatives for years, the COVID-19 pandemic and changing market conditions have increased this urgency. Organizations across the world weathered the pandemic by compressing years of digital transformation into just a few months.
Jan 8, 2021   |  By Bala Kasiviswanathan
2020 was a challenging year for many organizations as they faced sudden changes in consumer behavior and market dynamics. The shift to digital channels is nothing new, and even in 2019, digital was already the preferred option for commerce and collaboration across many industries—but in the wake of the global pandemic, these channels became the first and only option for many businesses. Preference gave way to necessity almost overnight.
Nov 19, 2020   |  By Chris Hood
Over the course of just a few years, the ways in which we consume content have changed dramatically. In order to compete in this new landscape and to adapt to the technological change that underpins it, media studios and other content producers should consider providing relatively open access to their proprietary content. This necessitates a cultural change across the industry.
Nov 17, 2020   |  By David Feuer
It’s been 24 years since Jerry Maguire hit movie theaters in 1996, and yet one line from the movie still resonates like no other.
Nov 5, 2020   |  By Benjamin Schuler
Businesses migrating their SAP environments to Google Cloud do so for a number of reasons. Most cite the agility, scalability and security advantages of migrating SAP workloads to Google Cloud; many also focus on improved uptime and performance. At some point, most businesses also want to explore the idea that there's a fortune locked up in their business data—and that the cloud holds the key.
Oct 21, 2020   |  By Chris Latimer
Application programming interfaces, or APIs, are how software talks to other software. They abstract the complexity of underlying systems so the systems can connect in novel ways even if they were never intended to interoperate. Consequently, APIs are key ingredients in both most modern digital experiences and the execution of many of today’s most exciting business opportunities.
Sep 28, 2020   |  By Amit Zavery
We’re excited to share that Gartner has recognized Google (Apigee) as a Leader in the 2020 Magic Quadrant for Full Life Cycle API Management, marking the fifth time in a row we’ve earned this recognition. In this year’s report, Google (Apigee) is placed highest among all the vendors for the ability to execute.
Sep 11, 2020   |  By Dain Hansen
Week nine of Google Cloud Next ‘20: OnAir is in the books—and what a week it was! From Google Cloud GM/VP Amit Zavery’s keynote to product announcements to customer demos to Google SVP Urs Hölzle presentation and Q&A, we explored multiple ways enterprises are leveraging APIs and no-code application development to accelerate their digital transformations. There was a lot to absorb, so let’s take a look back.
Sep 9, 2020   |  By Bala Kasiviswanathan
Innovation is a topic of conversation in almost every enterprise, but a related topic that sometimes goes under-discussed is co-innovation—that is, the idea that enterprises can unlock a lot of powerful business innovation by partnering outside the organization. Often called a digital ecosystems strategy, this tactic involves different participants sharing data, functionality, and other digital assets for symbiotic benefit.
Sep 8, 2020   |  By Amit Zavery
2020 has been among the most disruptive years business leaders have ever confronted, with many enterprises absorbing several years of digital transformation over just a few months. These ongoing efforts have not been easy, with numerous organizations finding their existing resources and workflows won’t scale and don’t allow them to move quickly or responsively enough. They need to rethink how transformation occurs and how different parts of the workforce can participate.
Jul 1, 2020   |  By Apigee
The current situation has precipitated an intense acceleration of digital transformation. The future was always uncertain, but is now ever more so. Companies that run platform business models are proving to be relatively resilient during this uncertain time, and are likely to emerge stronger than ever. APIs are critical to these companies, and many traditional businesses are starting to adopt a platform strategy not only to survive, but to thrive.
Mar 30, 2020   |  By Apigee
Join Oliver Ogg in conversation with Dave Holliday, API Platform Product Manager at A.P. Moller - Maersk. Maersk is the world’s largest shipping company and is a global orchestrator of logistics. It is a complex business with multiple business units that include container manufacturing, shipping, and operating vast terminals that can unload some of the world’s largest ships. The supply chain world has been using EDI formats to exchange data between the many participants, but it was always expensive for both sides to understand, build against, and maintain.
Jan 23, 2020   |  By Apigee
In this session, we cover: when it is important to use an "outside in" user centric approach to API design, how to apply industry best practices when you transition to this model, and what common industry trends we are seeing today.
Dec 6, 2019   |  By Apigee
We'll talk about how our customers are leveraging Apigee Analytics and Monitoring to gain meaningful insights into their API Programs.
Nov 26, 2019   |  By Apigee
In this session, you will hear from Maruti C and Janice Hunt from Google Cloud as they dive into field-tested best practices for how to scale your API program to handle peak season traffic.
Nov 12, 2019   |  By Apigee
Listen in to hear from Chris Hood, Digital Value Advisor at Google, to learn what the value of APIs are in your innovation efforts and how you can leverage APIs to innovate at speed.
Nov 2, 2019   |  By Apigee
In this webinar we talk with Emmanuel Salazar, IT Director of Core Banking Modernization at Banco Azteca, one of Mexico’s largest Banks. He will share best practices and learnings looking back on their progress with a scaled API program and detail what’s next on the roadmap for Banco Azteca.
Oct 21, 2019   |  By Apigee
In this webcast, Google’s Irfan Baqui will take you through how APIs provide critical insights at every stage of scaling an API program and share real-world examples of how customers have used these insights to be agile.
Oct 1, 2019   |  By Apigee
Listen in to hear from Ramchandra Koty, Director of Engineering at Equinix as he shares best practices and lessons learned from the company’s API-powered digital transformation journey.
Sep 13, 2019   |  By Apigee
In this session, we’ll cover how to scale API programs quickly but safely and how to adopt modern practices and empower your enterprise with Google Cloud’s Apigee API management platform.
Aug 13, 2020   |  By Apigee
Looking at business resilience in a wider context, digital transformation is the key driver of innovation and operation efficiency during times of uncertainty. Whether you are facing challenges or opportunities, you must be able to reconfigure the things you already have to meet internal and external demands. More than ever before, your customers, developers, and partners look to APIs to drive operational efficiency, accelerate innovation, and create rich customer experiences.
Jul 15, 2020   |  By Apigee
In this new era, taking an outside-in approach to digital business ecosystems can help organizations harness their existing resources and relationships to drive new innovation and efficiency. Digital business ecosystems encompass a network of partners, developers and customers facilitated by modern, cloud-first technologies. Recently, Google Cloud, in partnership with Oxford Economics, surveyed 1,000 CIOs of large organizations (over $2 billion in revenue) to understand their digital business ecosystem strategies. This executive summary dives into the key findings from this research.
Jun 25, 2020   |  By Apigee
If a company hopes to remain competitive in today's hyper-connected world, it must speak to individuals, not broad segments. Businesses must consider all types of data generated by their customers-contextual and real-time, structured and unstructured-to deliver relevant and precise results on the most appropriate channel and device.
Jun 10, 2020   |  By Apigee
Sudden changes in consumption patterns of customers, employees, and partners may lead companies to experience an increasing demand for their digital services. These may come as a result of market shifts, technological shifts, or due to times of uncertainty. The more adaptive and resilient companies are internally, the faster they can evolve alongside their customers and markets to overcome challenges during times of uncertainty.
May 27, 2020   |  By Apigee
With tightening budgets, many enterprises will look to cut their digital transformation and innovation budgets in order to focus on keeping the lights on. But an API program provides an easy way for enterprises to keep the lights on while still pushing towards digital transformation. With an API-first approach, enterprises can continue their digital transformation initiatives, but with a focus on maximizing existing resources to boost developer productivity.
Mar 19, 2020   |  By Apigee
Field-tested Best Practices & Real-world Use Cases for Enterprise API Teams. Because APIs empower developers to harness data, functionality, and applications for new uses, enterprises have begun to increasingly investing in API product teams to expand their API programs.
Sep 13, 2019   |  By Apigee
Full lifecycle API management entails not only technology solutions but also the data-driven processes and mindsets that those solutions enable. For enterprises to succeed, it's essential to have visibility into every stage of the lifecycle-from the developer experiences to API performance to emerging business opportunities. Data plays a huge role in aligning business and IT leaders around the ways developer activity contributes to revenue-and much more.
May 2, 2019   |  By Apigee
How Six Companies Innovate with API Management
Apr 1, 2019   |  By Apigee
Enterprises across all industries are looking for innovative ways to engage their customers and grow beyond traditional business models. For many, this means exploring new digital channels and ecosystems and building a digital platform for their business. As leaders embark on their ecosystem strategy, they often find that APIs are critical building blocks for developers that are creating new connected experiences for customers. In this research note, Gartner explains the role of APIs and shares best practices for managing APIs as you create your digital platform.
Feb 28, 2019   |  By Apigee
API monetization is a key way to unlock value from your API programs and increase API adoption. Monetization enables API providers to reach beyond current business models, scale API programs, and open new opportunities with customers, developers, and partners. Our newest eBook takes a deeper look at maximizing the business value of digital assets via API monetization and shares best practices Apigee has observed while working with hundreds of top enterprises.

Apigee is a free tools platform for developers and API providers to debug, test, protect and get analytics on APIs.

Apigee is for a new internet of APIs - where billions of mobile, tablets, and set-top apps connect in a web that has moved beyond the browser. Over 150 enterprises and thousands of developers use Apigee technology to make their APIs better.

Apigee can help you where you are in the API lifecycle.