What Is a T-Test? A/B Testing with Statistical Confidence
When running A/B tests, how do you know if the results are actually meaningful — or just random chance? That’s where the t-test comes in. In this video, we explain how t-tests help you evaluate whether changes in conversion rates, engagement, or performance metrics are statistically significant. You’ll learn how they work, when to use them, and why they’re essential for making confident product, marketing, and engineering decisions.