It’s crazy to imagine that by 2020, every person will generate 1.7 megabytes of data each second! The days of slow communication and occasional snail mail are long over. We generate data without thinking about it - using apps, paying with credit cards, and even shopping online for groceries. It’s no secret that companies use this data to improve our customer experience and gain insights for strategic business decisions. Well, that’s what they should be doing anyway.