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Integration use case: sync call transcriptions

Communication technology, as well as CRM platforms, Applicant Tracking Systems, Helpdesk platforms, and other cloud tools are no longer stand-alone software. Users are asking for seamlessly integrated solutions. Previously, we wrote about the future of UCaaS, where we looked in detail into an integrated caller journey, and we talked about the rapid evolution of integrations for VoIP and UCaaS platforms.

The future of phone SaaS and UCaaS: cloud integrations

Telephony and communication services have dramatically changed over the last couple of years, and the pace of change seems to increase even more. These days, communication technology is no longer a stand-alone product. Instead, enterprises want to integrate their communication channels with their sales and marketing processes, their customer support platforms and other departments in the company.

The Ultimate API Checklist for SaaS companies

SaaS companies should adopt an API-first strategy since API’s are the cornerstone of integrations, ecosystems, and partnerships. Integrations are not only essential for SaaS survival, but they also open up new use cases, reduce churn and bring added value to your platform. Publishing an API is crucial for SaaS growth, however bad API design can damage your SaaS platform reputation.

Oh no, we don't have an API!

At we build new connectors to cloud platforms every day, and we use APIs for that. When you have an API, it allows your customers as well as other SaaS companies and iPaaS (integration platform as a service) providers to connect with your application. However, what we see is that often SaaS companies don’t have public APIs available, which makes it hard to set up an integration. But no panic !

Building the perfect event technology stack

Over the last couple of years, there has been an explosion of new cloud applications in both event tech, and in martech in general. An all-in-one software solution has traditionally covered an event’s requirements however, this “one-platform-fits-all” approach is quickly becoming a thing of the past. Instead, event organisers are starting to adopt a “best-of-breed” approach, selecting the right tool for job and building the event technology stack.

Webhooks explained

It’s not uncommon to use different cloud applications (SaaS applications), for example you may be using a CRM and a mailing tool to manage your online marketing. In many cases you will need to have an integration between both platforms, for example when a new customer is added in your CRM, it should automatically be added to your mailing list. Cloud applications can “talk” to each other using API’s or using webhooks.

iPaaS (integration platform as a service) service models for SaaS companies

Sooner or later each SaaS platform gets to the point where integrating with other cloud tools becomes inevitable in order to answer customers’ needs and stay competitive. One of the easiest and fastest ways is to use an integration platform as a service that offers integration solutions for SaaS companies.

SaaS integration strategies: embedding and presentation

With the booming growth of SaaS platform usage and the rising demand for integrated SaaS solutions, iPaaS (Integration Platform as a Service) platforms offer a remarkable boost to the integration strategy of SaaS vendors. iPaaS platforms such as allow SaaS vendors to build embedded integrations around their product in a scalable and secure manner, up to 10 times faster than “classic” development.

Why integrations are strategic for your event technology

At the end of 2018 Crammer has published the Event Tech Landscape for 2019. 444 event tech providers were categorized and included in the 2019 supergraphic. Remarkably, the event tech field has 82% growth in just one year. Good news, there is plenty of technology choice for event marketers both to serve basic and very specific, niche needs during all steps of their event marketing and event management.