The Internet of Things (IoT) is taking the business world by storm and already yielding major results for early adopters. But many retailers are struggling to see how it will benefit their own organizations – and their bottom line.
In this webinar, industry analyst firm Retail Systems Research will explain why. They will highlight insights from their recent retail study that illuminate what retailers expect to gain from IoT and what’s standing in the way of greater adoption.
Then learn what you can do to take the next steps toward an IoT strategy that reduces friction in buying by helping your products find the customers instead of forcing the customers to find you.
What you'll learn:
How and why IoT adoption differs across retail sectors.
Which functions within the retail industry can most benefit from IoT technology immediately.
What separates retail winners from the rest when it comes to IoT adoption.