From a customer’s perspective, a product is quite simple to explain. They buy an item to fulfill a specific need or want. However, what they want may change, and the current state of the product might not stand the test of time. The same product may have many different forms and fill various roles depending on its current position on its product lifecycle. A product manager’s job is to ensure that this product evolves the right way.

What are the best Basecamp competitors? When it comes to project management software, there is no shortage of options on the market for you to choose from. If you are looking for the best project management software, pay close attention to those with these features: ‍ ‍ Those looking for Basecamp alternatives have come to the right place. This guide will break down the best alternatives to Basecamp on the market.