A wise tech-guy once said, “It all comes down to data and how it is exchanged”. Spot on we’d say! Laptops, hand-held devices, smart TVs, all send and receive data. Apps, websites, and software programs, all function on data. Needless to say, there’s an obvious connection there. The invisible thread between devices and software programs / apps, is the data binding them. It is ‘data’ which enables apps to control devices.

We don’t need to tell you how important it is for vendors to communicate with their customers in ever engaging ways. We also don’t need to emphasize the criticality of understanding exactly what a potential customer is looking for when visiting your product website and presenting him with a range of choices from your services. But not every business can invest in a full-blown hundred (or so) member team to handle front-desk operations for their website.