Operations | Monitoring | ITSM | DevOps | Cloud

November 2017

What do Conversion Ratios have to do with Site Reliability?

You have no doubt heard of Google Analytics and will be familiar with conversion or goal tracking. If you haven’t, it is a method used to measure goals and KPI’s. That is of course the well known use case, but very often we see web teams using conversion tracking to also identify site problems. Many eCommerce teams will monitor their sites sales conversion ratio and if it drops they will instinctively know that there is a problem.